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Media Buying & PPC

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Turning Encouraging Surfers into Customers

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Sales Conversion

Campaign Strategy

Sales Conversion

The COVID-19 pandemic sped up digital transformation in e-commerce and retail. More shoppers now decide purchases online, making competition tougher than ever. Brands need CRO, marketing automation, and remarketing to keep messages relevant and drive engagement.

Physical stores give way to open spaces as inventory moves digital. Consumers buy less but choose better quality. This forms the buyer’s journey: prospects move from target audience to awareness, consideration, and decision stages. Every sales funnel ends with conversion.

Conversion Rate Optimization

Conversion Rate Optimization (CRO) is a data-driven process to increase the percentage of site visitors who complete desired actions, such as purchases or sign-ups. We audit user flows, run A/B tests on elements like headlines, CTAs, and forms, then implement winning variants to reduce friction and boost efficiency.

  • Analysis & Auditing
  • Testing & Experimentation
  • Implementation & Scaling
Marketing Automation

Bake More Pies streamlines Conversion with CRO for site refinements, Remarketing to recapture visitors, and Marketing Automation for personalized deals. We configure HubSpot/ActiveCampaign for segmented emails, cart recoveries, action triggers, CRM integration, and metrics analysis to boost closes and cut manual tasks.

  • Conversion Rate Optimization (CRO)
  • Remarketing
  • Marketing Automation
Remarketing

Bake More Pies delivers Remarketing via pixel tracking to capture behaviors and segment audiences like cart abandoners. We create dynamic ads with offers & testimonials, deploy across Google/Facebook/Instagram with frequency caps, and optimize in real-time for higher conversions and ROI.

  • Tracking & Segmentation
  • Creative & Deployment
  • Monitoring & Optimization
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Campaign Strategy

The decision-making stage marks the final conversion point in the buyer’s journey, where prospects decide based on their research. Our aim is to guide them toward a positive choice, turning them into clients or customers. This is where the conversion process starts.

We partner with your team to position your products or services as the clear choice through well-defined customer decision paths and a content hub that delivers relevance, inspiration, utility, and lead generation.

Consideration Tactics

Drive consideration with data-driven tactics to reach researching prospects. We use Programmatic Display Prospecting for real-time ad bids on sites/apps, Paid Social Prospecting for targeted profiles on Facebook/Instagram/LinkedIn, and Video & OTT for benefit-focused streaming on connected TVs to boost recall.

  • Programmatic Display Prospecting
  • Paid Social Prospecting
  • Video & OTT
Evaluation Tactics

Bake More Pies nurtures evaluation prospects comparing options through re-engagement and authoritative content to guide decisions. Tactics include Programmatic & Social Remarketing with tailored ads and testimonials; Paid Search Non-Branded for intent queries and optimized landings; Content & SEO featuring case studies to build expertise.

  • Programmatic Display & Paid Social Remarketing
  • Paid Search Non-Branded
  • Content Marketing & SEO
Decision Tactics

Drive decision conversions with urgency and high-intent tactics. Remarketing targets abandoners with offers; Paid Search Branded owns keywords via optimized ads; Email Marketing sends timed discounts & testimonials; Organic Social amplifies reviews & limited posts for proof.

  • Remarketing & Paid Search Branded
  • Email Marketing
  • Organic Social Media
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Building Brands + Driving Demand